Naturally You


Wish for more

Jewelry shaped for stacking

Naturally You


PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,800 points of sale, including more than 2,400 concept stores.

Pandora Shine collection

Discover the new PANDORA Shine jewellery collection, with a range of beautiful pieces in 18K gold-plated sterling silver. Find the perfect piece  of jewellery for you or a loved one.


The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweler to a world-leading international jewelry company, with sales in more than 70 countries.

PANDORA’s mission

then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality.

All women have their individual stories to tell – a personal collection of special moments that makes them who they are.

That is why we celebrate these moments. That is why we say these moments are unforgettable. 

Like the story of PANDORA.